System 2 is slower, rational and aware. It takes time to think. It seeks facts and evidence Fax Lists and weighs the pros and cons. This guzzles glucose; those are the sugars that feed your brain with energy. System 2 is therefore rather lazy than tired. If System 1 can do anything, let System 2 leave it to that. The brain therefore Fax Lists mainly chooses the path of least resistance. Behavioral psychology in your marketing communications By being aware of how the brain works and the way people make decisions, you can make your marketing communications more convincing. Hillesum and Komduur call this supercharging your story. How do you do that in practice? 10 tips: 1. Fax Lists Grab the attention Sensory signals immediately provide attention and action. This survival mechanism makes you react faster than your brain can think. Fax Lists Visual triggers have a quick and effective connection to the reptilian brain. Images of people, especially faces, immediately attract attention. The same applies to animals, because they can serve as a food source as well as be Fax Lists life-threatening. So when you see an animal, it draws your attention. Keep on with those cat videos. The attention of our brain from you also with Fax Lists something new and or unexpected. Neuroscientists say that novelty stimulates information transfer. Your brain is drawn to novelty. It not only attracts attention, but also turns out to be an essential need of the brain. New is something you don't know yet. And what you don't know, that requires attention.Fax Lists We humans need to know and understand something in order to determine whether something poses a danger. Also read: Neuromarketing: the real effect of media on our brain [research] The brain pays close attention to patterns Fax Lists and quickly learns to ignore anything that is routine, repetitive and predictable. Recognizing change, or something new, within predictable patterns is an important skill. People pay attention to 'different and new' and ignore 'the same'. Fax Lists Zwitsal, for example, responds well to this. They told the story of two daddy's with a baby.